Our Story Started in 2020
At the core of change comes unity. Why Not Her? began as a movement made by a unity of womxn that came together to enact positive change within our society. That movement led to a meeting of minds with some of the best Culture Changers in the industry to create a company that seeks to share one of the biggest powers we have; knowledge. We are all about demonstrating and indeed using your human rights. Be it in our activism and campaigning work or in our teaching workshops and seminars, we want to share our knowledge with you.
When we come together as a united force of people from all creeds, gender, colour, age and orientation who are no longer accepting inequity and gender bias; anything is possible and we should never ever be afraid to ask the question Why Not Her?
Our Mission and Core Values
We want to show you how you can be part of the solution and not the problem. Everything starts with communication and at Why Not Her? we welcome everyone to the conversation of gender equality, diversity and inclusion, as it’s one that should be had. It is an important issue in our society and culture today. As well as offering Mentorship towards Culture Change within your company, team or organisation, we offer D&I services and training. We have a group of hard-working people who are making huge strides in enacting change.
Despite significant progress towards women’s economic independence, we are still economically disadvantaged in many ways. We work towards changing that system by catering for workshops and training/mentor programmes with teams, companies and people who wish to be part of the solution and who are ready to shift towards diversity, equality and Inclusion.
YOU matter, regardless of where you come from, the colour of your skin or the society you were born into. We must support and lift each other up, when we work together for a better world, we rise together.
Meet our team of campaigners:
Linda Coogan Byrne
Linda is CEO of the Award Winning Good Seed PR, PR and Marketing company, and is one of the leading Music PR & Entertainment consultants in the music business (Clients have included Warner, Sony, BBC, Universal, Cooking Vinyl, Lojinx + some of the biggest acts, artists, bands and labels in the world of music). She is also the founder of Why Not Her?, a DEI consultant, mentor, activist & campaigner for Culture Change. Linda’s Gender Disparity Data Reports focusing on the lack of diversity and female-identifying artists across the media and broadcasting sector in the UK and Ireland have been shared and viewed by over 220 million+ people worldwide creating one of the biggest equality and diversity movements in the music industry.
Renowned for her trailblazing efforts in reshaping radio airplay and festival lineups to promote gender equality, Linda Coogan Byrne has garnered widespread acclaim. She was named one of the Top 100 Most Influential Women in Ireland in both 2021 and 2024 and recognised as one of the Top Business Women of 2024 by Plan International. Her cultural impact also earned her a nomination for the prestigious Women of Vision 2024 Award, further solidifying her reputation as a key industry figure. Celebrated by IMPALA (Independent Music Companies Association), Linda was featured among the ‘Top 20 Women and Non-Binary People Making Their Mark in Diversity and Equality’ during IMPALA’s 20th Anniversary. Her powerful advocacy also led to her nomination as ‘Campaigner of the Year‘ at the 2023 Music Week Awards and her induction into the Music Week Hall of Honour in October 2024. Linda Coogan Byrne continues to make an indelible impact on the music industry, championing diversity, equality, and innovation.
Eve Horne
Eve Horne is an Award-Winning Creative Mentor and Advisor. She has over 20 years of experience in the Music Industry as a Singer, Songwriter and Producer. Eve has co-written songs with: Paddy Byrne (Paloma Faith, Snakehips, Tom Grennan, Ella Eyre, Will Young, Olly Murs, Gabrielle, Sinead Harnett) Mo Pleasure (Micheal Jackson, Janet Jackson, Bette Midler, Roberta Flack, Earth, Wind & Fire, Natalie Cole) Peter Biker (Chris Brown, Pitbull, Usher, Monica, Craig David, Sugababes, Jay Sean, Jamelia) and Maria Christensen (Celine Dion, J-Lo, N-SYNC, Disney). She is a qualified Sound Engineer, Co-Founder of M@LO & The Magpie and a Native Instruments Certified Specialist.
She is the founder of PeakMusicUK and the UNHEARD Campaign which works toward seeking equality for women in the Music Industry. Eve also hosts a podcast “We Are The Unheard” and is passionate about educating the next generation on all things production, songwriting and most importantly equality and self-worth. Eve served as a board member for Moving The Needle, an MPG Diversity Taskforce Representative and an innovator for Keychange 2022. She has also recently written and published a children’s book to help “normalise” diversity and educate families and children about interracial, same-sex parents.
Winnie Amoaku
Winnie is a multi-talented music artist, data analyst, diversity activist and Gender Pay Gap / HR specialist from Belfast. She consulted with hundreds of UK companies and helped to create an award-winning Gender Pay Gap product for Reed Business Information, to help companies analyse, understand and take action on their Gender Pay Gaps.
Winnie empowers HR leaders across the world by bringing transparency and simplicity to the workforce. She’s a member of the Why Not Her? associates team as one of the lead data analysts on our groundbreaking reports and one of our key speakers on Diversity & Inclusion training courses. She also works as a culture & technology consultant for a fast-growing HR tech company in London.
Vick Bain
A guru within the music and creative industries, Vick is the author of Counting the Music Industry and the Founder of The F-List. She is a DEI Trainer for numerous music companies including IMPALA and the Beggars Group and a freelance music industry lecturer at Universities across the UK.
Campaigning, researching, training, presenting and consulting on all aspects of diversity in the music & creative industries, Vick has 25 years of experience. She is the former CEO of the British Academy of Songwriters, Composers and Authors and a Henley Business School MBA graduate. She is the President of the Incorporated Society of Musicians representing 11K members.
Vick was enrolled into the Music Week Women in Music Awards Roll Of Honour and has featured in BBC Radio 4 Woman’s Hour Music Powerlist. We are delighted to have Vick as a member of the Why Not Her? associates team.
Gary Lynch
Gary is a Data Analyst and consultant from Dublin. Currently working as Head of Insights at Olytico, he leads a team of analysts delivering insights powered by social media data. His work has informed the strategies of +50 leading Irish and global companies across a wide range of industries.
Gary is passionate about using data to support good causes including volunteering as one of our Data Analysts with Why Not Her? His work on the Irish and Uk Gender Disparity Data Reports in 2022 has been featured across a broad range of Press publications including the Times, Music Week, Record of The Day, Irish Examiner and more.
Gary also offers data support to a range of charities/NGO’s and works on Smart Dublin’s Active Travel Challenge. We are delighted to have Gary on our associates’ team at Why Not Her?
Contact us for a quote on various Training Courses or book an Online Seminar today to train your team.
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